| | OUR DIRECTORS | | |  | OUR VISION Country with a formidable and sustainable National Economy where people are proud to consume locally manufactured products and the industrialists strive to develop new products and high quality import substitutes. | | | | | | | OUR MISSION - "Popularize local brands" OUR MOTTO - "GANNA APE DE" OUR LOGO - SOORYASINGHA |  | | | | | | | | | OUR ORGANIZATION Mawbima Lanka Foundation is a “not for profit”, Limited Liability Association registered under the Companies Act No.22 of 1982. There are Nine Directors who give the leadership to make our vision a reality. They are all dedicated men who give their best to the organization on a voluntary basis. PRIMARY OBJECTS OF MAWBIMA LANKA (as stated in Memorandum of Association) - To accredit, on a voluntary basis, the local industries and locally manufactured products and services, based on their contribution towards building a formidable and sustainable National Economy; and to allow those businesses on agreed conditions to use the accreditation status in a form of a trade mark in their product promotion activities.
- To conduct educational and socio cultural activities in the direction of creating a consumption culture and a ideology in the society that are conducive and supportive towards developing a formidable and self sustained National Economy.
- To provide educational, technical and moral assistance to local industrialists in order to improve their business performances which would in turn increase their contribution to the National Economy.
- To evaluate Local Industries and products annually and award the best practices, products and organizations.
- To undertake market and social research that would help local industrialists to improve their business performances.
- To promote locally manufactured products in the Sri Lankan markets, through advertising campaigns.
- To promote lobbying in the interest of local industrialists and to establish a forum of discussion on the problems of local industrialists.
- To promote inventions in the local industrial sectors.
- To promote a consumption culture in the country were locally grown food is given preference over imported food items.
- To provide industrial counseling in view of settling industrial disputes in the accredited local industries and services.
OUR STRATEGIC APPROACH Introduce a logo or symbol to represent local brands in order to differentiate the local one from the non local Communicate the values of the symbol to the local consumer Encourage the consumer to take an informed purchasing decision Add an emotional value to the same Inculcate the concept of Patriotism in all promotional activities (Patriotic Marketing)
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